Scott Overholt

Scott has more than 13 years’ experience working with payers and sales channels to grow Individual and Medicare membership.  His background lies in marketing and strategic planning. Scott was introduced to health care while working at the global marketing firm, Harte Hanks, where he was responsible for managing Horizon Blue Cross Blue Shield of New Jersey’s Individual and Medicare accounts.

By the time the ACA was passed in 2010, Scott led Harte Hanks’ entire health care practice, which grew to include 9 of the 36 Blue Cross Blue Shield companies. That led to consulting with national payers on marketing and customer experience at both CapGemini and Accenture, where he led the health care payer practices in the Northeast USA.  Additionally, Scott frequently publishes thought pieces on the future of the health care consumer experience.

Most recently, Scott was responsible for advancing the marketing, sales and retention strategies in the Medicare and Individual markets for a growing Medicare FMO.  Lines included Medicare Advantage, Medicare Supplement, Part D, individual health and personal life insurance. Scott oversaw Savoy’s Contact Center, the Medicare By Savoy sales platform, and development and implementation of new capabilities for Savoy’s broker partners.

Scott also has extensive experience in media and digital transformation consulting and was a co-winner of the 2010 Best in Blue Award for Integrated Marketing for the ACA launch campaign for a client.